Check Out the Opens Clicks Cash Curated List of Must-Reads
How I Found Freedom In an Unfree World
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To get what you want, you determine the nature of the things you must deal with. Certain things can produce certain effects and no others––that’s outside your control. What you do control is your choice of things that will be the appropriate means to the end you seek.
---How I Found Freedom in an Unfree World, by Harry Browne
Storytelling Made Easy
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"The more money you’re asking potential buyers to spend, and the more you are promising them in return, the greater their desire to know who you are."
---Storytelling Made Easy, Michael Hauge
48 Laws of Power
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"Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity."
---The 48 Laws of Power by Robert Greene
Raving Fans
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"Remember, past experience has taught customers that you chances are you don’t really want to know what they think and feel. If they are going to open up you have to first gain credibility."
---Raving Fans, by Ken Blanchard and Sheldon Bowles
Cashflow Quadrant
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"People who take risks change the world. Few people ever get rich without taking risks."
---Rich Dad's Cashflow Quadrant, by Robert Kiyosaki
Explosive Growth
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"Part of the innovator’s makeup is to skate where the puck is going to be, not to where it is now."
---Explosive Growth by Cliff Lerner
Wired For Story
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"…Marketers, politicians, and televangelists know more about story than more writers. This is because, by definition, they start with something writers often never even think about–the point their story will make. Armed with that knowledge, they then craft a tale in which every word, every image, every nuance leads directly to it."
---Wired For Story, Lisa Cron
Principles
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"To be a successful entrepreneur, the same is true: One also has to be an independent thinker who correctly bets against the consensus, which means being painfully wrong a fair amount."
---Principles: Life and Work by Ray Dalio
80/20
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"No matter what market you’re in, there’s a controversy about something. The fastest, easiest way to become famous is to pick a side that you’re passionate about and start advocating."
---80/20 Sales and Marketing, by Perry Marshall
The Neuroscience of Selling
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"In every interaction with a prospect or customer––whether it is an email, a phone call, or a meeting in person––always begin and end with impact."
---The Neuroscience of Selling, by John Asher
Expert Secrets
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"You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping."
---Expert Secrets by Russell Brunson
Humor, Seriously
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"By understanding the science, mechanics, and applications of humor (in our brains, in our businesses, and in our lives), we can shift the way we look at the world––and the way it looks back at us."
---Humor, Seriously: Why Humor Is a Secret Weapon by Jennifer Aaker & Naomi Bagdonas Magginess
The Wealth Choice
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"I have read countless books on finance and economics, and I have worked for years with the financial elite. As a result, I’ve found one common chord that resonates among those who control vast resources: They don’t implement wealth-generating habits only when they feel the need to do so; rather, they habitually live in a state of wealth. In other words, there is more to wealth than just learning about money."
---The Wealth Choice, by Dennis Kimbro
The Four Agreements
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"Attention is the ability we have to discriminate and to focus only on that which we want to perceive."
---The Four Agreements, Don Miguel Ruiz
